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Insurance Risk & Investor Profile

Overview

Insurance products can be suitable in many different situations. Annuities are commonly used to create retirement income, while life insurance pays a death benefit when the insured person dies. This chapter highlights key suitability considerations for both products.

Annuities

Both fixed and variable annuities can provide income for life. After a contract is annuitized, payments continue until the death of the owner. That lifetime income feature can be a strong fit for someone who wants retirement income they can’t outlive.

⚠️ The beneficiary trade-off

At the same time, lifetime payments can create a trade-off for the owner’s family and/or beneficiaries.

  • Consider what happens if a life annuity is annuitized and the owner dies shortly afterward.
  • With a life annuity, the insurance company keeps the remaining value of the contract (minus any payments already made).
  • That can leave little or nothing for a surviving spouse or children.

Because of this, life annuitization is generally most appropriate for someone who does NOT intend to leave annuity assets to beneficiaries.

Fixed vs. variable annuities — the “push and pull”

Fixed annuityVariable annuity
Payments upon annuitizationConsistent payments that grow annually at a fixed rateConsistent payments, but the payment level fluctuates based on returns of the separate account
GrowthGuaranteed fixed rateIf the separate account performs well, payments increase; if it performs poorly, payments decrease
Inflation risk⚠️ Subject to inflation risk — like bondsCan help offset inflation risk (if invested in common stock)
Investment choiceN/AHolder may allocate part or all of the separate account to common stock investments, which tend to outpace inflation over long periods of time
Main drawbackCan lose purchasing power during periods of higher inflationPayments can decline if the separate account underperforms
Suitable forAn investor who wants to avoid market riskAn investor who wants exposure to the growth of the stock or bond markets

Example from the text: suppose an annuity holder’s payments increase by 3% per year. If inflation rises to 5%, the cost of goods and services is increasing faster than the annuity payments. The result is a loss of purchasing power.

🔑 Annuities as a supplement, not a primary plan

Most financial advisers do not recommend using any type of annuity as a person’s primary retirement plan.

  • Accounts such as a 401(k), 403(b), or individual retirement account (IRA) often provide better tax benefits, more investment flexibility, and lower fees.
  • Annuities are typically best suited for investors who want to supplement retirement savings.

Example from the text: suppose a 30-year-old investor has access to a 401(k) at work and an IRA. If possible, they should maximize contributions to those accounts — especially if the employer matches contributions to the 401(k). If the investor still has additional money to save for retirement, contributing those funds to an annuity may be suitable.

Life insurance

Life insurance is most appropriate when someone would face a financial loss if another person dies.

Example from the text: suppose a working mother provides all the income for her family, including her husband and two children. If she dies without life insurance, the surviving family members may not have the resources to support themselves.

Term life insurance

Term life insurance is most suitable for someone who wants low-cost coverage for a specific period.

A common suitable profile: a young couple in a low tax bracket with a newborn child. A low tax bracket suggests the family has limited income and may not be able to afford large premiums. If either parent dies during the term, the policy pays a death benefit.

All other types of life insurance

All other types of life insurance are generally suitable for someone who wants coverage for their entire life. In recommendation-based questions, you’ll usually be given the client’s priorities. Match the product type to the priority:

🔑 Match the client priority to the product

If the client’s priority is…Then the appropriate product is…
Flexible premiumsUniversal types of life insurance
Concern about inflation riskVariable types of life insurance
A guaranteed growth rateWhole or universal life insurance
Low-cost coverage for a specific periodTerm life insurance
Coverage for their entire lifeAll types other than term

Key points

Annuities suitability

  • Suitable for those seeking retirement income
  • Best if utilized as a retirement income supplement
  • Suitable for those without beneficiaries
  • Fixed annuities:
    • Guaranteed fixed growth of payments
    • Subject to inflation risk
  • Variable annuities
    • Variable payments
    • Hedge against inflation

Life insurance suitability

  • Suitable for those supporting beneficiaries
  • Term life insurance:
    • Suitable for those seeking cheap insurance
  • All other forms of life insurance:
    • Suitable for those seeking coverage over their life
    • Suitability depends on the characteristics of life insurance chosen

Sources

Primary/official references for the material in this chapter. Every link was fetched and returned HTTP 200 on 2026-08-15.

#SourcePublisher
1Rule 2111 — suitability, reasonable-basis/customer-specific/quantitative FINRA
2Updated investor bulletin — variable annuities SEC / Investor.gov
3Indexed annuities — participation rate, cap, floor SEC / Investor.gov
4Achievable Series 65 — chapter 1.6.4 Achievable (course text)
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